There is a lot that goes into property management, much more than most people even realize. It goes beyond showing someone an apartment, having them sign a lease, and then collecting the rent on a monthly basis. The responsibilities that a property manager of a small 20-unit complex has are very different than what the property manager of a 200 unit complex would have. I fall into the latter category, which is why I read property management publications on a regular basis. My team is responsible for showing and renting out units, but we are also responsible for making sure that the property is desirable to potential tenants as well as constantly monitored and updated for the current ones.
That is one of the reasons why I have subscribed to an online journal that is 100 percent about property management and every aspect of it. It covers investments, problem areas, suggestions, management tips, maintenance referrals and much more. The thing I like best about it is that all the new trends are covered here. There are studies done to see what it is apartment dwellers mostly want in an apartment, and that information is shared here.
Think of all the nice apartment complexes you have seen in the past. Some have one swimming pools while others may have two or even three. Some will have fitness centers while others might have rec rooms instead. These were not just random amenities chosen by someone sitting in an office. The people responsible for putting together the best complex possible followed the trends, and then they created what the potential tenants want. While we are way past the construction stage, we are still able to implement new ideas and policies on a pretty regular basis. This is a changing community, which is the only way to keep everyone happy.